Question 1

What exactly is included in the audit?

Accepted Answer

One $197 full audit, no tiers, no upsells. Your report is a structured PDF covering: a 7-point brand health score with evidence for each, an executive summary that quotes your actual site copy, the problems costing you money with explicit arithmetic behind every number, 5-7 opportunities with specific steps plus expected-lift math and time estimates, a full-plan backlog of 12+ prioritized actions (today → this quarter), a tech-stack gap analysis with named app recommendations, a reconciled revenue-math section showing current vs. projected conversion rate × AOV × sessions, a visual homepage critique with an AI-vision walk-through of your above-the-fold, and live competitor intelligence that finds your real niche competitors and quotes their copy next to yours.

Question 2

What's the difference between the $197 audit and the Full Store Fix?

Accepted Answer

The $197 audit is the diagnosis: your score, the exact problems costing you money, and a prioritized plan you can run yourself. The Full Store Fix (from $747) is me doing it, a done-for-you Shopify rebuild where I execute the fixes instead of handing you the list. Think of the audit as the X-ray and the Full Store Fix as the surgery. Plenty of people take the audit and run the plan themselves, that's a complete, standalone deliverable. If you'd rather just have it handled, the audit is also the on-ramp to the rebuild, and it isn't a sunk cost either way (see the next answer).

Question 3

If I buy the audit and then want you to just do it, do I pay twice?

Accepted Answer

No. Your $197 audit credits 100% toward your Full Store Fix. If you decide you want me to do the rebuild, that $197 comes straight off the price, you pay it once. So the audit is never a dead end: either you keep the plan and run it yourself, or you apply it to the done-for-you rebuild, nothing's wasted either way. The Full Store Fix starts from $747, quoted after I've looked at your actual store, no surprise invoice.

Question 4

Can you just fix my store for me?

Accepted Answer

Yes, that's the Full Store Fix, my done-for-you Shopify rebuild (from $747) where I execute the work, not a report. If the problem is specifically search and discoverability, there's a focused SEO Fix at $149 instead of a full rebuild. And if you want Kevin's direct time, advisory or done-with-you, that's 1-on-1, custom scope by application at kevinbuildsbrands.com/work-with-kevin. Not sure which one? Start with the free audit or the $197 audit, and the plan it gives you makes the right next step obvious, and the $197 credits toward the rebuild if you upgrade.

Question 5

How is this different from running my site through ChatGPT?

Accepted Answer

Two reasons. First, ChatGPT doesn't know who your real competitors are, it guesses from its training data and usually misses the niche brands you actually compete with. The full audit runs live web searches, fetches your actual competitors' homepages, and quotes their real copy next to yours. Second, the audit is structured around questions Kevin had to answer building Thick Thigh Tribe: the revenue math reconciles, the opportunities have expected-lift math, and the full plan is prioritized. It's not a general-purpose LLM giving you general-purpose advice.

Question 6

Why is this cheaper than hiring a consultant?

Accepted Answer

A boutique e-commerce consultancy quotes $5K-$10K for a similar-scope brand audit and takes 2-4 weeks. Kevin built this because he ran the same audit on his own brand a hundred times and noticed he was doing the same 12 steps every time. Automating those steps means the audit runs in minutes. The $197 price is the actual cost of delivering the automated version, not a consultant's hourly rate. If you want Kevin's direct time on top of the audit, that's available separately as 1-on-1 consulting.

Question 7

How fast do I get my audit?

Accepted Answer

Usually within the hour, often much faster. After you pay, the engine goes to work in the background, running live competitor scraping and an AI-vision critique of your actual homepage, that's the part that takes real work, then your finished PDF lands in your inbox and in your dashboard. It's not instant, because a real analysis takes a few minutes to run, but you're not waiting on me, it's automated and it comes to you. If it hasn't shown up within the hour, reply to your receipt and it comes straight to me. (The free audit at kevinbuildsbrands.com/freeaudit is lighter and lands in minutes, run that first if you want proof before you pay.)

Question 8

Do I get a call with Kevin?

Accepted Answer

The audit itself is self-serve, no call required. If you want Kevin's direct time, that's a separate 1-on-1 consulting engagement: book an intro call at kevinbuildsbrands.com/work-with-kevin and we'll see if it's a fit.

Question 9

What data do you have access to on my store?

Accepted Answer

Only what's publicly visible: headline copy, product prices, navigation, detected apps, and the competitor sites that are already public. No analytics access, no Shopify admin access, no private data, just a sharp read of what any shopper (and any competitor) can already see.

Question 10

What if I have questions about my audit?

Accepted Answer

Reply directly to the email your report arrives in, or write to kevin@kevinbuildsbrands.com. Kevin personally reads every reply and typically responds within 24 business hours.

Question 11

What format is the final report?

Accepted Answer

A professional PDF delivered by email. You can download, save, share with your whole team, and print it, no per-seat logins. No dashboard login required to access the report itself.

Question 12

Is there a refund policy?

Accepted Answer

There's no blanket refund on the audit, and you shouldn't need one to de-risk it: run the free audit on your store first, same engine, real findings, no card, and see exactly what it does before you pay a cent. The paid audit is a one-time $197, and once it runs it's a real deliverable that's yours to keep. If the paid version is genuinely useless to you, email kevin@kevinbuildsbrands.com and I'll make it right. (The $149 SEO Fix works differently: it gives you a full 24 hours to cancel for an automatic refund, because I don't start the work until that window closes.)

Question 13

What payment methods do you accept?

Accepted Answer

All major credit cards (Visa, Mastercard, American Express, Discover) through our secure Stripe checkout. All transactions are encrypted.

No fine print.Just the truth.

What exactly is included in the audit?

What's the difference between the $197 audit and the Full Store Fix?

If I buy the audit and then want you to just do it, do I pay twice?

Can you just fix my store for me?

How is this different from running my site through ChatGPT?

Why is this cheaper than hiring a consultant?

How fast do I get my audit?

Do I get a call with Kevin?

What data do you have access to on my store?

What if I have questions about my audit?

What format is the final report?

Is there a refund policy?

What payment methods do you accept?

Ask me directly.

Done reading?
Let's fix it.

No fine print.Just the truth.

What exactly is included in the audit?

What's the difference between the $197 audit and the Full Store Fix?

If I buy the audit and then want you to just do it, do I pay twice?

Can you just fix my store for me?

How is this different from running my site through ChatGPT?

Why is this cheaper than hiring a consultant?

How fast do I get my audit?

Do I get a call with Kevin?

What data do you have access to on my store?

What if I have questions about my audit?

What format is the final report?

Is there a refund policy?

What payment methods do you accept?

Ask me directly.

Done reading?Let's fix it.

Done reading?
Let's fix it.